Company, email, payments, marketing, maps, storage & backups — the whole machine, not just the website. Every step in order, all in plain English.
✓ No technical background needed ✓ Every account in your name
Most people picture "getting online" as a website and a logo. But the website is one part of a much bigger machine — and every other part has no owner but you. Most founders discover them one missing piece at a time.
Every account gets set up by you, in your own name — your domain, your email, your payments, your listings. Helpers can come and go; the keys stay with you. And if you do bring in help later, you'll know exactly what to ask for. The owner, not the hostage.
Four parts. Everything you need to go from idea to open-for-business — nothing you don't.
Every step in order, fully annotated — from Companies House to being found on Google Maps.
A working spreadsheet with live totals — toggle what you need, see your own year-one number instantly.
Fill-in-the-blank UK GDPR policy with every placeholder highlighted — publish it the same afternoon.
Every record you'll ever add, on one page — so "add a TXT record" never sounds scary again.
Every term — DNS, hosting, SPF, pixels — is explained in plain English before it's used. If a word could trip you up, it's covered before it needs to be.
Each phase depends on the one before — that sequencing is the product. No more "wait, was I meant to do that first?" And once the machine is built, a closing chapter gets it found.
Sole trader or limited company compared, plus the right order to register your company, tax and business bank account so nothing gets held up.
Your name on the internet, explained like a phonebook — bought at cost, with auto-renew on.
you@yourco.co.uk on Google Workspace or Microsoft 365, with spam protection that actually works.
Privacy policy, honest cookie banner, data map — under an hour.
Free hosting at your own domain, ready the moment your site exists.
How the main providers compare, how to get one connected with no upfront cost, and when the money actually reaches your bank.
Social media platforms, ads and tracking done lawfully — plus an email list you own from day one.
A password manager, two-factor authentication, files shared safely, a business phone number — and knowing the moment your site goes down.
Google, Bing & Apple Maps, reviews, citations, backlinks and beginner-doable SEO — claiming your listing isn't enough anymore; we help you actually rank.
"Every step, I watched Sam do it first — real clicks, real screens. Nothing stayed abstract."
The pack follows one founder building a mobile car washing and valeting business, start to finish — so every instruction comes with a real example of someone actually doing it.
From nothing to fully assembled in three weekends, now top of "car wash near me" with a diary full of bookings.
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